Submitted by Mark Patterson on Mon, 2009-07-13 05:22.
In 2009, in this online world, how do most scientists and medics find the articles they need to read? The answer for the content published by PLoS (and no doubt by many other publishers) is via one of the now ubiquitous search engines, be it one that only searches the scientific literature, or more likely, one that searches the entire web. Given that readers tend to navigate directly to the articles that are relevant to them, regardless of the journal they were published in, why then do researchers and their paymasters remain wedded to assessing individual articles by using a metric (the impact factor) that attempts to measure the average citations to a whole journal? We’d argue that it’s primarily because there has been no strong alternative. But now alternatives are beginning to emerge.