In a new PLoS Biology article, “The Challenge of Conserving Amphibian Megadiversity in Madagascar [2],” Franco Andreone et al. argue that governments and conservation organizations should invest in proactive efforts to protect amphibians in Madagascar, which harbors some of the richest groups of amphibian fauna in the world, before the populations go into decline. We asked Kevin Zippel [3], program director of the Amphibian Ark [4], created to keep “threatened amphibian species afloat” through captive management programs, to explain the value of the authors’ approach.