I know that you are still trying to work out the details of PLoS ONE but based on this post I am getting the impression that you are thinking of including raw experimental data. Is this basically along the lines of supplementary materials for each paper or do you envision publishing raw data prior to integration and analysis into a formal paper? And is this something that will cost? From my perspective as a researcher, in order to really play in your sandbox, it would have to be free. Is there any chance that you could get sufficient outside funding to make publication of any kind in PLoS ONE free for the contributors?